Privacy Policy
This Privacy Policy explains how Superior AI Solutions LLC ("we," "us," "our"), the company that operates Project Hook ("the Service"), collects, uses, and shares information when you visit projecthook.tech, book a demo with us, or use Project Hook as a paying customer.
1. Information we collect
1.1 From prospects and demo requests
When you submit a demo form on this site, we collect:
- Your name, business name, email, and phone number
- Your fleet size and whether you're on CHP rotation
- Any free-text notes you provide
- The page you came from (referrer URL) and your browser user agent
We use this only to follow up about your demo and onboarding. We do not sell it, share it with advertisers, or use it for retargeting.
1.2 From paying customers (tow company operators)
When a tow company uses Project Hook to run dispatch, we process the following on their behalf:
- Inbound caller information — phone number, name, location, vehicle details, service requested, and what was said on the call
- Call recordings and transcripts — for quality, training, and the dispatch record itself
- Driver activity — driver names, dispatch confirmations, location pings during active jobs, status changes
- Job records — pickup and dropoff addresses, motor club authorizations, final pricing
- CHP rotation data where applicable — officer names, badge numbers, incident numbers, and other information the responding officer provides during the call
For this category of data, the paying tow company is the data controller. We are the data processor, acting only on their instructions and only as needed to run the Service.
1.3 From website analytics
We use basic analytics to understand how visitors arrive at and move through the site. We do not use third-party advertising cookies and we do not sell visitor data.
2. How we use information
- To respond to demo requests and onboarding inquiries
- To deliver the Service to paying customers (answer calls, dispatch drivers, send SMS, record activity)
- To improve the Service, including training our own internal voice and dispatch logic on aggregated, de-identified data — never on data that identifies a specific caller
- To send service updates, billing communications, and security notices to customers
- To comply with legal obligations
3. How we share information
We share information only in these limited ways:
- With the tow company that received the call. If a caller dials a tow company using Project Hook, the caller's information is delivered to that tow company. That's the whole point of the Service.
- With sub-processors we use to run the Service — including telecommunications providers (Twilio), voice agent providers (Retell), database hosting (Supabase), email/SMS infrastructure (Resend, Twilio), and cloud hosting (Netlify, Hostinger). These vendors are bound by contract to use the data only to provide their services to us.
- To comply with law. If we receive a valid legal request (subpoena, court order), we may disclose information as required by law. We notify the affected customer where allowed.
- In a business transaction. If Superior AI Solutions is acquired or merged, customer data may transfer to the successor entity, subject to this Privacy Policy.
We do not sell personal information, and we do not "share" it for cross-context behavioral advertising, as those terms are defined under the California Consumer Privacy Act.
4. Call recording and monitoring
California is a two-party consent state. When Project Hook answers a call on behalf of a tow company, callers are notified at the start of the call that the call is being handled by an automated dispatch system and may be recorded for quality and training. By continuing the call, callers consent to recording. Tow company customers are responsible for ensuring this disclosure remains in their configured agent prompts.
5. SMS messaging (text messages)
SMS Communications
Project Hook may use text messaging (SMS) to communicate with tow customers regarding their active tow request, including dispatch confirmations, live tracking links, ETA and arrival updates, and secure location-sharing requests. By providing your phone number and consenting verbally during an inbound dispatch call, or by opting in through our website, you consent to receive SMS messages from Project Hook.
Message frequency may vary based on your service activity. Standard message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any message.
Data Use and Sharing
We respect your privacy. Your contact information, including your mobile number, will only be used to provide the services you requested and will not be sold, rented, or shared with any third parties for marketing purposes. Project Hook may share limited data with contracted service providers solely for the purpose of delivering dispatch services or managing communication systems (e.g., Twilio).
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect client information against unauthorized access, alteration, or disclosure.
Project Hook sends transactional SMS messages on behalf of tow companies. SMS is sent only to tow customers (people who called the tow company for service), who receive:
- A dispatch confirmation that a tow truck is on the way, with a live tracking link, driver name, and truck description.
- ETA and arrival updates.
- A secure location-sharing link, on request, so a stranded customer can send their exact GPS position to dispatch and the assigned driver.
Customers consent verbally during the inbound dispatch call; the automated agent asks whether it's okay to text a tracking link before any message is sent. Drivers receive job notifications through a separate messaging app (Telegram), not SMS.
SMS practices:
- Opt out: Reply STOP to any message to opt out of further SMS from that sender. Opt-out is immediate and confirmed by Twilio. Replying STOP only affects SMS — it does not cancel a tow job in progress.
- Help: Reply HELP for support information.
- Message frequency: Texts are limited to dispatch lifecycle events for your active tow (typically 1–5 messages per tow: dispatch confirmation, en route, arrival, and an optional location-share or review request).
- Carrier rates: Message and data rates may apply per your wireless plan.
- Provider: SMS is delivered via Twilio under registered 10DLC campaigns. We never sell SMS distribution lists or use SMS for marketing.
If you received an SMS and don't know why, reply HELP or contact us at benhenderson@superioraisolutions.app.
6. Data retention
We retain demo request data for up to 24 months after last contact, then delete or anonymize it. Customer call recordings and job records are retained according to the customer's chosen retention period (default 12 months) or longer if required by law. Customers may request deletion of specific records at any time.
7. Your rights
Depending on where you live, you may have the right to:
- Request a copy of the personal information we hold about you
- Correct inaccurate information
- Request deletion of your information (subject to legal retention requirements)
- Opt out of certain processing
To exercise any of these rights, email privacy@superioraisolutions.app. We respond within 30 days.
If you're a caller whose information was captured by a tow company using Project Hook, please direct your request to that tow company first, since they're the controller of your data. We will assist them in fulfilling your request.
8. California-specific rights (CCPA / CPRA)
California residents have additional rights, including:
- The right to know what personal information is collected, used, shared, or sold
- The right to delete personal information held by businesses
- The right to correct inaccurate personal information
- The right to opt out of the sale or sharing of personal information (we do not sell or share, but you can confirm this)
- The right to non-discrimination for exercising these rights
To exercise these rights, email privacy@superioraisolutions.app.
9. Security
We use encryption in transit (TLS), encryption at rest where supported by our vendors, role-based access control, and audit logging. No system is perfectly secure, but we take reasonable measures to protect the data we hold.
10. Children's privacy
Project Hook is a B2B service for tow company operators. We do not knowingly collect information from children under 16. If you believe we have, contact us and we will delete it.
11. Changes to this policy
If we make material changes to this Privacy Policy, we'll update the "Last updated" date at the top and, for paying customers, notify the account administrator by email at least 30 days before the change takes effect.
12. Contact
Superior AI Solutions LLC
Hemet, California
Privacy questions: privacy@superioraisolutions.app
General contact: hello@superioraisolutions.app